Led a comprehensive brand refresh and visual update for ChessKid.com, aligning the platform's design with UX/UI standards while preserving its kid-friendly identity. Oversaw the redesign of key visual assets, including the logo, color palette, typography, and mascot illustrations. Collaborated cross-functionally with product, marketing, and development teams to ensure cohesive implementation across web, mobile, and promotional materials.

Redesigned ChessKid.com with a kid-appropriate interface and built a scalable design system using Figma and design tokens. We also created custom iconography in both color and black & white to support a cohesive visual language across platforms.

Developed comprehensive visual assets for social media and marketing, supporting the promotion of ChessKid products, tournaments, and events. Ensured all visuals aligned with the brand’s playful tone and design system across formats and platforms.