The Problem
Low paid subscription rates caused by complex navigation and limited content discoverability, making the app’s value difficult to understand early on.
The Need
Improve paid subscription conversion and help users quickly discover the full value of the app through a clearer onboarding and simpler navigation.
My Contribution
I conducted a full UX/UI analysis in close collaboration with the Product Owner, working with product metrics and user behavior data.
I redesigned the onboarding flow to reduce friction and optimized the Game Area to improve navigation, content discovery, and visual consistency.
UX research process and insights analysis
