NBN23

Founding Designer & Design Lead

Sports Tech / Data & Analytics / Basketball

Web · Mobile Apps · Brand & Marketing

NBN23 was a sports tech startup focused on digitizing basketball competitions through data-driven digital products. The platform replaced traditional paper-based score sheets with a digital match report system, enabling real-time data capture, storage, and visualization across all levels of the sport, from professional leagues to youth and training competitions.

Basketball competitions relied on manual, paper-based score sheets, resulting in inefficient data collection and limited access to data and statistics. Additionally, as an early-stage startup, NBN23 lacked a defined brand identity and visual language, making it difficult to communicate credibility, clarity, and value to leagues, federations, and users.

The project required a complete digital solution to replace traditional paper-based score sheets and transform match data into real-time, accessible insights. At the same time, it was essential to create a strong and recognizable brand identity and a cohesive visual system that could support product design, marketing, and long-term scalability.

As Founding Designer, I led the project from its inception, defining both the product experience and the brand vision. I designed the brand identity and corporate visual system, created the web platforms and mobile applications, and worked closely with leadership, marketing, and development teams to align design decisions with business and technical requirements.As the startup grew, I built and led a design team of three designers, establishing workflows, design standards, and scalable design foundations while continuously evolving the product and brand.